DISNEY ILY 4EVER
Building a fashion-forward lifestyle brand from concept to global retail
Art Direction | Brand Identity | Product + Packaging
Impact
Launched Disney ily 4EVER from concept to retail, establishing a new lifestyle brand within the Disney portfolio
Achieved 90–100% sell-through at Target, driving a 47% net sales increase at launch
Built a scalable brand system across identity, packaging, and retail, enabling expansion into Disney Parks and global distribution
Campaign Editorial
The Toy Insider 2024 –
Top Summer Toy Winner
