I’m Alyna Draper — an art director who doesn’t just design things, I design worlds.

From packaging that stops you mid-aisle, to photoshoots that feel editorial, to immersive activations that live far beyond the product, I create brand experiences that are as cohesive as they are unforgettable. I lead with concept, elevate with design, and sweat the details that transform touch points into stories.

At Mattel, I art direct and design for the UNO Premium segment, where I reimagine a classic game into high-concept, collectible editions that merge art, storytelling, and product design. These editions are not just products. They are designed as cultural statements, supported by styled photography, visual storytelling, and launch experiences that position UNO as more than a game.

My career spans both in-house at Fortune 500 brands and inside scrappy, fast moving agencies. I’ve directed photo and video shoots, developed packaging systems, styled immersive environments, and shaped brand identities, always making sure every detail connects back to a bigger vision.

Currently based in Los Angeles. Available for art direction, brand experiences, and creative strategy that turns ideas into entire worlds.