I’m Alyna Draper, a hands-on Art Director designing cohesive brand worlds from concept through launch.

My work spans packaging, photoshoots, campaigns, and immersive brand experiences. I’m drawn to creative that feels editorial and intentional, where strong ideas are supported by thoughtful design and close attention to detail. I care deeply about how things look, how they feel, and how every touchpoint works together to tell a clear story.

At Mattel, I art direct and design for the UNO Premium segment, reimagining a classic game into high-concept, collectible editions that merge art, storytelling, and product design. These projects are supported by styled photography, visual systems, and launch experiences that position UNO as a cultural object, not just a game.

My background includes in-house roles at Fortune 500 brands and work within fast-moving agencies. I’ve directed photo and video shoots, developed packaging systems, styled immersive environments, and shaped brand identities, always with an eye toward cohesion, craft, and real-world execution.

Based in Los Angeles. Open to art direction, brand experiences, and creative strategy work that turns strong ideas into fully realized worlds.