UNO Premium is a collectible evolution of the classic card game, featuring licensed collaborations and elevated in-house editions designed for adult fans and collectors. Originally initiated in 2023, the program expands UNO beyond its traditional format, introducing visually distinctive releases that celebrate culture, fandom, and design.
As Art Director and Visual Design Lead, I spearheaded the creation of the UNO Premium line, defining its creative vision and establishing the visual framework for multiple launches. I guided projects from early concept development through final packaging execution, working closely with licensors, marketing teams, and retail partners to lead a team of designers in developing cohesive visual systems that balanced premium aesthetics with the recognizable DNA of the UNO brand.
UNO PREMIUM FANDOM DECKS
Role
Art Director | Visual Design Lead
Client
Disney, Netflix, Warner Bros., NFL, DC
Where
El Segundo, CA
When
2023-2026
Toy Of The Year Awards 2025 Nominee – Collectible of the Year
UNO Fandom Monster High Fearbook Launch
UNO Fandom Batman 85th Launch
UNO Fandom NFL Launch
At San Diego Comic-Con 2024, UNO Premium took center stage with a showcase of all 35 UNO Fandom editions I art directed, each created to bring fan-favorite franchises to life through premium design. I led the on-site display, curating packaging, product arrangements, and environmental graphics to highlight the unique personality of every collaboration while maintaining a cohesive, elevated look.
The goal was to celebrate the artistry behind the decks, turning collectible card games into cultural objects for fans to experience up close. The display featured editions including Harry Potter, NFL Football, Batman, and Monster High, each presented within its own color and texture world that reflected the franchise’s aesthetic.
Comic-Con 2024 Display
Press & Recognition
