MoMA x Mattel
Modernist design translated into scalable global products
Art Direction | Visual Systems | Product + Retail
Impact
Built a scalable visual system across global product lines
Enabled rollout across UNO, Barbie, Hot Wheels, and more
Translated museum-grade design into mass-market products
The Dieline Awards 2026 –
Best Packaging Line (Submitted)
Photography Art Direction
Launch Guide
Early design exploration for Barbie x Vincent van Gogh.
Initial concepts for the MoMA x Mattel capsule line.
Launch Campaign
Press & Recognition
