Led art direction for paid social campaigns across the Mattel Games portfolio, spanning adult party games, kids titles, and strategy-based tabletop experiences. The work translated gameplay into social-first storytelling designed to capture authentic reactions, energetic group play, and product moments that stop the scroll.

As Art Director, I guided the creative process from concept through final delivery, shaping visual tone and directing production across multiple campaigns. I partnered closely with in-house photographers, videographers, and editors to execute content across photo and video shoots, delivering assets optimized for Instagram, TikTok, Meta, and broader paid media placements.

Deliverables included short-form videos, motion graphics, carousel ads, and digital assets for paid media, social channels, and retail marketing. I also managed timelines and production schedules to ensure campaigns launched on time across multiple titles and platforms.