UNO ADD-ON PACK EDITORIAL
Expanding gameplay into a dynamic, collectible content ecosystem built for discovery,
engagement, and conversion.
Art Direction | Social Campaign | Digital Merchandising
SOCIAL Launch
Lead Creative / Art Director: Alyna Draper
Copywriter: Jim Lincoln
Social Media Manager: Sky Vander Woude
Production: Teri Weber, Rachel Levine
Production Assistant: Scott Gabelin
Photographers: Brett Zeigler, Christine Atkinson
Photo Assistants: Reyhan Almazar, Shannon Aguiar
Wardrobe/Set Stylist: Krystal deBord
Wardrobe Assistant: Molly Flanagan
Set Assistant: Victoria Ainza
Product Stylist: Maranda Robbins, Sam Lulloff
HMUA: Tamar Paparian, Shellena Gonzalez, Brenda Perez
Mattel games editorial
Transforming product extensions into an immersive, culture-driven brand experience
across social and commerce.
Art Direction | Social Campaign | Social + eCommerce Execution
UNO Party Amazon Banner
Beaver Building Fun Amazon Banner
Girls in Bar Bathrooms Amazon Banner
Wiped Out Amazon Banner
Phase 10 Tiles Amazon Banner
WEB Launch
Art direction for Girls in Bar Bathrooms product launch on Walmart.com.
Art direction for Phase 10 Tiles product launch on Walmart.com.
Art direction for Wiped Out product launch on Target.com.
Art direction for UNO Party product launch on Target.com.
Lead Creative / Art Director: Alyna Draper
Copywriter: Jim Lincoln
Social Media Manager: Sky Vander Woude
Production: Teri Weber, Rachel Levine
Production Assistant: Scott Gabelin
Photographers: Brett Zeigler, Christine Atkinson
Photo Assistants: Reyhan Almazar, Shannon Aguiar
Wardrobe/Set Stylist: Krystal deBord
Wardrobe Assistant: Molly Flanagan
Set Assistant: Victoria Ainza
Product Stylist: Maranda Robbins, Sam Lulloff
HMUA: Tamar Paparian, Shellena Gonzalez, Brenda Perez