Girls in Bar Bathrooms begins with a single idea: the most honest, dramatic, and unexpectedly supportive moments of a girls night out happen in the bathroom. The creative vision is to translate that shared experience into a brand activation that feels loud, chaotic, and emotionally familiar.

The activation is planned in collaboration with SUR Bar Lounge in Beverly Hills, a setting that perfectly matches the over-the-top, hyper-feminine energy of the brand. The experience is designed to bring the game into the real world through bathroom-themed photo booths, an interactive lipstick wall, custom server merch, and themed cocktails.

Art direction is central to every detail. From mood board driven set design and prop styling to the lighting, music, and photography direction at the event, each element will work together to create a cohesive visual language. The brand identity lives in the bold, unhinged, and a little too honest. It captures the energy of a space where strangers become best friends for five minutes.

My Role:

I am spearheading both the creative direction and brand strategy for the activation, overseeing the concept from idea to full execution:

• Lead all visual branding and art direction

• Design the packaging and physical experience

• Develop the activation strategy across physical and digital touchpoints

• Partner with venue, content creators, and event team

• Develop the brand voice and copy across materials

• Create the physical pitch deck, mood boards, and experience layout

This is a brand activation rooted in storytelling, designed to immerse players in the world of Girls in Bar Bathrooms and build an emotional connection with its community.