SUR X GIRLS IN BAR BATHROOMS
Transforming nightlife into an immersive, culture-driven brand experience
Art Direction | Experiential Design | Brand Activation
IMPACT
Concept transforms a party game into a fully immersive nightlife experience, bridging gameplay with real-world social interaction
Features a multi-sensory environment with interactive installations, themed cocktails, and branded moments designed to drive guest engagement
Creates a highly shareable, culture-driven activation with the potential to amplify brand visibility through social content and live experiences
SOCIAL FILTERS
Out-of-home
Event Photography
MATTEL GAMES SHOWROOM 25’
Designing an immersive brand environment to drive buyer engagement and product storytelling
Art Direction | Experiential Design | Spacial Systems
IMPACT
Designed a 1,393 sq. ft. immersive showroom experience showcasing key brands, driving buyer engagement and product discovery
Created a cohesive spatial system across multiple brands, balancing unified storytelling with distinct brand identities
Led end-to-end execution from concept through installation, aligning cross-functional teams to deliver a high-impact retail environment
SWAMFEST 22’
Designing a cohesive conference experience to drive engagement, navigation, and brand visibility
Art Direction | Experiential Design | Spacial Systems
IMPACT
Designed a large-scale conference environment within a convention center, increasing brand visibility among hundreds of exhibitors
Developed a cohesive visual and spatial system guiding attendee flow across vendor booths, workshops, and networking areas
Led production and installation across multiple environments, aligning partners and vendors to deliver a unified event experience
Print Collateral
web / Social
