Edition Concept & Execution

UNO Gold

With no existing style guide, UNO Gold was developed from the ground up as a premium reinterpretation of the classic game. As Art Director, I led the creative vision and guided my design team in translating the Radiance in Motion concept into a cohesive visual system.

Inspired by how light interacts with surfaces to create movement, the full-foiled jewel-tone packaging reflects and refracts light across its surface, giving the box a sense of life and dimensionality. Complementary jewel-tone card designs carry that energy through the deck, using playful reflections, gradients, and subtle curvature so even static elements feel alive in motion.

Working cross-functionally, I ensured the final execution felt aspirational, rich, and sophisticated — transforming a familiar game into a collector-worthy object of design while staying true to UNO’s bold brand architecture.

Other Licensed Editions

For franchises with established visual systems such as Star Trek and Harry Potter, I guided designers in adapting each IP’s aesthetic to fit within the UNO Premium framework. This included defining color architecture, iconography, packaging layouts, and typography systems that balanced brand authenticity with UNO’s design clarity.

Strategic Direction

• Led a cross-functional team through concept exploration, refinement, and final asset production

• Collaborated directly with licensors to pitch creative territories and secure alignment on art direction

• Partnered with engineers on packaging dielines, print finishes, and material optimization

• Directed the creation of pitch decks and presentations for internal and licensor review

• Ensured visual consistency and brand cohesion across all UNO Premium editions